Ohio Travel Guide

National Award-Winning Work

As part of the Ohio Department of Development, TourismOhio’s role is to promote Ohio as a travel destination and support Ohio's tourism industry to drive economic prosperity throughout the state. The Ohio Travel Guide is their inspirational printed travel guide that's been honored as the best in the country for two consecutive years.

Challenges to Overcome

89% of readers have visited Ohio within the previous three years. We need to take fresh approaches and uncover new attractions to entice people to once again pick Ohio as their travel destination.

Our Strategy

Research travel destinations in all of Ohio’s 88 counties through various channels, including outreach to CVBs and partners around the state and media visits.

Feature innovative Ohioans, including people who chose to move to Ohio.

Results

• We featured 562 visitor destinations in all of Ohio’s 88 counties, encouraging exploration. We told readers about brand-new attractions.
  
  
• We focused on distinctive activities only found in Ohio, calling out 50 distinctive spots and the best culinary stops in the state.

• We interviewed 10 trendsetters who shared what they love about Ohio, providing authentic stories readers crave. Through those authentic voices, we aimed to cut through the typical tourism lingo to inspire travel.
  
  
• Our reader survey reports 97% of respondents were extremely satisfied or satisfied with the guide, with 92% intending to visit due to the content in the guide. 89% had visited Ohio in the previous three years. 81% planned to stay overnight. One reader shared, “I use this guide yearly to search for new and exciting adventures.”

Two-Time National Award Winner

The Ohio Travel Guide was awarded the Bronze Anvil for Best Single Issue Publication in the nation in 2023 and 2024 by the Public Relations Society of America.