Appalachian Ohio - Co-Op Marketing

STRUCTURE

Participants: 8–12 CVB partners

Format: Carousel ad units

Flexibility: Monthly messaging/image changes for seasonal alignment

Goal: Drive site traffic to partner websites

OUR PROCESS

1. Program Management: Confirm participation, collect payments,

develop targeting strategy, set campaign parameters.

2. Partner Communication: Planning calls, monthly updates,

optimization recommendations, creative best practices education.

3. Asset Management: Collect creative assets, organize by month/

flight, ensure brand consistency.

4. Campaign Execution: Build units in Meta Business Manager,

proof to partners, launch on schedule, monitor first-week delivery.

5. Optimization: Analyze metrics, identify underperforming creatives,

coach improvements, make real-time adjustments, share insights.

6. Reporting: Monthly performance reports, aggregate regional

performance, debrief sessions.

2025 RESULTS (MAY–OCTOBER)

• 65,522 clicks from 1.7M impressions

• $0.17 average CPC

• 90%+ partner retention year-over-year

• Measurable traffic increases during campaign period